Business Cases/ROI for Vendors
Technology Vendors, Outsourcers, ASP Providers
Outsourcers can prepare more detailed bids using The Guide to define the prospect's specific requirements. You can differentiate yourself in the market by using The Guide for creative productivity-sharing bidding
ASP Providers can use The Guide to define their benefits and pricing to prospects. You can prove, during the bidding process, that your ASP pricing is competitive to alternative premise solutions. If you are not, you can use The Guide to alter you bid to become competitive.
Technology Market Assessment
Primary Matters is a technology content provider and publisher. Years of experience in complex technology, product positioning, and marketplace communication has resulted in this assessment service. Our customers avoid costly mistakes and gain immediate market advantage. Primary Matters Executives have served on five different Advisory Boards, providing product positioning, technology and operations planning, and engineering requirements to software and hardware product companies. Our unique software development, content publishing, and consulting focus enables us to stay ahead of the trends and fads of a dynamic marketplace. For a fraction of the cost of a 'big name' market research firm, you get detailed advice and assistance from people who have actually done the work and understand the dynamics of the marketplace.