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Primary Matters Announces an In-depth White Paper, "What Management Needs for Planning, Budgeting and Assessing Business Strategies"

Tiburon, CA – Feb 9, 2004 - Primary Matters announces the release of an in-depth White Paper discussing the benefits and requirements of activity-based budgeting, planning and business analysis.

The paper focuses on how an activity-based approach enables a management team to address major concerns, including:

"How can we simplify and increase the accuracy of our budgeting process?"
"Are we really picking the right projects to optimize our business goals and budget?"
"If we re-arranged the timing of these projects, could we do better?"
"Would our performance improve if we had good business analyses comparing and ranking the multiple strategies available to us?"
"Why does it take us so much work and time to understand the impact of different initiatives?"

Greg Borton, CEO of Primary Matters, states that, "Our focus is to empower management so that they can quickly create accurate budgets and resource forecasts. We make visible the factors and costs that drive the demand and work accomplished by their organizations, and enable them to understand the business impact of IT projects, business process re-engineering and changing customer relationships."

This White Paper provides a high level view of how the management process changes when using activity-based budgeting and planning. In addition, it contains a number of quotes from companies who have made the transition to activity-based management. Lastly, it provides a list of the requirements for the solutions that support this management approach.

The paper is available on the Primary Matters web site, at the following link:

What Management Needs for Budgeting, Planning and Assessing Business Strategies

(In the White Paper section of the Primary Matters web site, www.primarymatters.com.)

About Primary Matters, Inc.

Primary Matters, Inc. provides software products and services that enable activity-based budgeting, planning and business impact analyses. The company's solution improves budgeting processes and planning decisions in virtually any operationally intensive business environment. Its flagship product, The Primary Matters Guide™ is activity-based, content rich software that uncovers underlying costs of corporate functions such as contact centers, sales groups, field organizations, technical support groups, and any other operational function that is activity, task and resource based. With The Guide, business goals are linked to the resource requirements needed to meet these goals. For more information call 707-833-1564, email info@primarymatters.com or visit www.primarymatters.com .